Need For Speed Shift Unleashed 2

Shift 2: Unleashed (also known as Need for Speed: Shift 2 Unleashed) is a racing video game, the 17th title in the Need for Speed franchise, developed by Slightly Mad Studios and published by Electronic Arts.[4][5] Shift 2: Unleashed is scheduled for release on 29 March 2011 in US, on 31 March in Europe and on 1 April in the UK.[2][3]
Shift 2: Unleashed is the direct sequel to the 2009 video game Need for Speed: Shift and expands on the gameplay and features introduced with the original.[4] Shift 2: Unleashed will feature 145 cars from 37 manufacturers and 36 different tracks, which players can compete in several types of races.[6][7] Players will also be able to compete online.[8][9] The game will also feature three new main additions, an in-helmet cam, night-time racing and the Autolog feature introduced with Need for Speed: Hot Pursuit.[10]Shift 2: Unleashed career mode is called "entertaining and interactive".[11] Shift 2: Unleashed claims to redefine the racing simulator genre by delivering authentic and true-to-life dynamic crash physics, intricately detailed real-world cars, drivers and tracks.[12] During their careers, virtual racers partake in a variety of motorsports — like drifting, muscle car racing, retro car racing, Endurance races and circuit competition (i.e. FIA GT3 European Championship) — to hone their driving skills in hopes of becoming the FIA GT1 world champion.[11]
While many modern racing games (including Shift 2's predecessor) include an in-car camera view, Shift 2 includes a 'helmet-cam' in which players see the action through the eyes of their driver. The helmet cam moves with the head of the driver, being drawn from side to side as the car takes corners and jerking forward when the player crashes. As the car comes up to higher speeds, the edges of the screen will become blurred to simulate the tunnel-vision effect that drivers suffer when racing.[13] Shift 2's night racing also appears to be more advanced, with headlights dimming or turning off completely if damaged, further narrowing the player's view.[14]
The Autolog system is now ‘Need for Speed DNA’. The system appears in Shift 2: Unleashed in a more-or-less identical design to the original, but will include extra features that will not only provide track times for unique events, but also segregate data based on quick race tracks, race types and automotive disciplines. This essentially means that Autolog will be more than just a system that simply displays your friend’s times regardless of how, or when, they set them during their career.[13]
Shift 2: Unleashed features more than 140 licensed vehicles available for racing and tuning, a smaller number compared with racing sims such as Forza Motorsport 3 and Gran Turismo 5. However, executive producer Marcus Nilsson said the studio wanted to concentrate on having only the must-have speedsters.[15] Exclusively digitized for the game is the Pagani Huayra.[16] There are also 40 real-world locations including Bathurst, Spa-Francorchamps and Suzuka as well as fictional circuits like downtown London and Shanghai.[12]
Lead designer Andy Tutor confirmed that Shift 2: Unleashed won't feature split-screen, saying, "There’s so much going on in the game, for example we’ve added if you’re drafting a guy now you’ll get all the little bits of crap from his car, all the gravel and rubber hit the car and they can hit your windscreen and things like that. It takes a lot of development time but it’s very authentic and that’s the experience we want. Unfortunately that means things like split-screen aren’t possible."[17]
Development

In early July 2010 it was rumored that a sequel for Shift was in development, called "Need for Speed: Shift 2" and to be developed by Slightly Mad Studios.[18] In February 2010, EA said another Need for Speed game will be released at some point during it’s fourth quarter (1 January through 31 March 2011).[19] The rumors started when Chris McClure, who left Slightly Mad Studios for CCP, updated his profile on professional networking site Linkedin to include the work he had been doing prior to his departure. His CV read: "Mostly worked on new open world technology but also worked on Need For Speed Shift 2."[20][21] Shift 2 was confirmed when EA listed the game in their first quarter financial report as a Q4 2011 title (i.e. Q1 2011 in calendar year) for consoles and PC.[22]
The game was officially announced as Shift 2: Unleashed on 16 November 2010 with a teaser trailer, the same day as Hot Pursuit was released in the US .Shift 2 brings an "all-new" rendering engine and a "massive" graphics overhaul. "With an innovative helmet camera view simulating the physical experience of driving at 200mph, the thrilling experience of night racing and authentic degradation of tracks and cars, this is tomorrow's sim for today's adrenaline fuelled racer." said EA at the press time. "Shift 2 is redefining immersive racing by blending the rush of tearing up the track at unbelievable speeds with the emotional experience of competitive battle" said executive producer Marcus Nilsson. "We are also working closely with real-world performance drivers to ensure that Shift 2 Unleashed captures their experience and becomes the benchmark in authentic racing action." Two weeks before Shift 2 was announced did EA executive Patrick Soderlund said, "We think we can compete and ultimately become market leading in the simulation authentic motorsport segment. One of the strongest points we have is, apart from the fact we have a very talented developer working with us and we now have an established brand underneath the NFS umbrella in that segment, we also have the advantage of being a multi-platform offering. Forza can only be bought on Xbox and Gran Turismo is only available on PlayStation. We're the only one right now that is of a significant weight that can offer something up on all those platforms."[23][24]
Marcus Nilsson, producer of the game, said that Shift 2 won't match Forza's 60 frames per second performance, but indicated it will be a far more vibrant game as a result. "You have to make a choice with today's tech. Either you go for - and this is harsh but it's what I think - the bland graphics of GT and Forza, or you try to push the bar for what consoles can do." said Nilsson.[25]
EA's Patrick Soderlund revealed that he believes Shift 2 Unleashed can outdo Gran Turismo 5 when it comes to providing an "authentic driving experience".[26] Both the lead designer and executive producer of Shift 2 spoke out against GT5, implying that it has way too many cars.[27] Andy Todur, lead designer of the game, said that games like Gran Turismo 5 and Forza Motorsport 3, were more like encyclopedias than games, and featured hundreds of "irrelevant cars". Todur said "You can add hundreds of cars to your game, but people will ignore most of them."[28][29]
Need For Speed producer Jesse Abney thinks Shift 2: Unleashed will cross the racing divide to entice arcade fans as well as sim fans. Regarding the first Shift, "‘accessible’ was used a lot, to the chagrin of simulation fans," the producer told NowGamer. "But you want those incremental steps to be a bit of a handholding exercise – Shift was developed as an acknowledgement that our fan base has grown up with us over 17 years. Their interests have changed. Some of them have grown up to become the race drivers we talk to today. They want that type of game. So we knew to acknowledge them and their interests, we really had to build an authentic racing game. And that’s what Shift was."[30]
Lead designer, Andy Tudor said Shift 2: Unleashed is injecting "emotional and social aspects" into the sequel, which take it beyond "being a numbers game". "The simulation genre, really, is just a numbers game at the moment; it’s all about, ‘We’ve got the greatest physics engine, and we’re going to add 1,000 cars, tracks etcetera.’ It’s quite a dry experience. We want to turn that on its head, by adding in social features, such as Autolog. I’ve gone on record before saying GT5 and Forza are on pedestals at the moment: everyone believes they are the games to beat. They have great products, but they stop at being a numbers game, a mathematical simulation of great physics, whereas we go beyond that with the emotional and social aspects."[31][32]
Name
Marcus Nilsson, the executive producer of Shift 2: Unleashed, said this about why they decide to drop the Need for Speed name for Shift 2, "If you think about the Need for Speed games you've played; Need for Speed: Hot Pursuit, Most Wanted, Underground, they're very arcadey and action-oriented. Shift is going after a different audience, a sim audience, and it's about driving cars the way they feel in real life. So to not confuse the consumer - don't take me wrong, Shift 2: Unleashed is still a Need for Speed game inside the Need for Speed family, but that family has different legs. Hot Pursuit fits the action games; Shift 2 is sim-like."[33]
Autolog
At the press time did EA say "Shift 2: Unleashed also incorporates the next generation of Need for Speed Autolog - the groundbreaking network that connects friends for epic head-to-head races and compares player stats for the ultimate social racing competition."[24] Marcus Nilson said that Autolog has changes since Hot Pursuit, "Yeah. You racing in the game becomes the fuel for other people to race, it's brilliant. Slightly Mad Studios has been working with Criterion from really early on exchanging ideas and executing on the core tenants that Criterion came up with. We're implementing it slightly differently but integrating more into the core experience of what the game is. I don't want the game to feel like I have a career and then I can go online to compete with my friends, I want it to feel like one whole. Autolog really weaves everything together into one compelling package. If you race this game and you beat people on your friends list, that's going to give you more XP to propel you in your career."[33]
Spin-off
EA wants to establish Shift as a new franchise when Shift 2: Unleashed will be released in March. The original was part of the Need for Speed family, but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo.
“ “Shift is still part of the Need for Speed family, but it offers a very different experience from our traditional Need for Speed action racers. With Shift 2: Unleashed, we aim to redefine sim racing so that fans get as close to the feeling of real racing as possible. Sim racers are proving very popular with consumers – F1 and GT5 have done great numbers. The game will still embody the core values of Need for Speed, but we want to establish Shift as our clearly defined simulation racer. Our Need for Speed strategy is to create the best racing and driving experiences for all racing fans. The use of Shift as a franchise name is reflective of our desire to establish it as the best simulation racer in the market with its own unique, distinct positioning.” EA’s racing and action business lead Colin Blackwood told MCV.[34] ”
Marketing and release

The game was set for a release in North America on 8 March 2011 and in Europe on 10 March, according to many websites, include GameStop and GameSpot.[35][36][37][38] On 13 January, EA announced that the game will be released on 24 March 2011 in Europe, on 25 March in UK and on 29 March in US.[2] In a press release issued on 18 February 2011, EA mentioned Shift 2: Unleashed has slipped a week in the Europe to 31 March and in the UK to 1 April.[3] In addition to the Standard edition, a Limited Edition of the game has been announced, which is available only through pre-order. The Limited Edition features numerous bonuses over the Standard edition, including exclusive packaging, instant access to three exclusive cars plus an additional 40 career race events.[39]
Alpinestars and Need for Speed introduced the Play A Pro Sweepstakes, a contest that gives the winner chance to win a trip to attend the Formula Drift in Long Beach, California on 8 and 9 April 2011, available to residents of the United States only. The winner will receive a trip to Long Beach, California and pit passes to the Formula Drift in Long Beach and an opportunity to play against an Alpinestars drift driver in Shift 2: Unleashed.[40]
EA had an exposition for Shift 2: Unleashed at PAX East 2011, where Shift 2: Unleashed had two D-Box racing seats set up each with its own 103" plasma TV, and several other stations. Pre-ordering Shift 2: Unleashed at PAX EAST, includes Shift 2: Unleashed branded ear bud head phones and a t-shirt as pre-order bonus.[41]
Trailers
In addition to the trailer shown at the official reveal, four other game trailers have been released so far, each revealing new aspects of the game. One trailer promoted the launch date, which also shows the actual gameplay for the first time to public, an in-car racing sequence between McPhillamy Park to Forest Elbow at the Mt Panorama circuit, Bathurst.[2] One trailer promoted the Limited Edition of the game.[42] A Career trailer was released in the end of January 2011, which was the same day as the official webside for Shift 2 launched.[43] A video clip of Shift 2: Unleashed surfaced showing off a Team BMW race around a circuit in sunny Miami, the footage is from a GTTV show in which brand new gameplay was shown.[44]
The first developer diary was released on 23 February 2011, which showcased a combination of some real-life racing and gameplay. It also explains how hard Slightly Mad Studios worked to rope in real life racer in order to flesh out the real life racing experience for the game. The video also shows off night-time racing, drifting, all new helmet camera, plus real-time telemetry, what the developer calls the "most realistic" physics engine ever used in a commercial racing video game.[45][46] The second developer diary was released on 7 March 2011, which showcased the game's Autolog customization feature.[47] The third developer diary was released 10 March 2011, which showcased some of the real world's most dangerous corners in racing.[48]